Nokian Brewery: How Pint Please helped them create a top-rated beer and keep tabs on the competition

At Pint Please, we’re dedicated to helping beer lovers discover new brews and share their thoughts on their favourite beers. Our app allows users to rate beers and get personalised recommendations based on their taste preferences. One of Finland’s biggest craft beer breweries, Nokian Brewery, has been using our services to gain insights into their beers’ ratings and competition. In this blog post, we’ll dive into how Nokian Brewery has been using Pint Please to create a top-rated beer and stay ahead of the competition.

Understanding beer ratings

Nokian Brewery recognised the importance of understanding how their beers were being rated among beer drinkers. We analysed their beer ratings in Pint Please, and they could see how their beers were being received and what changes they could make to improve their recipes. They could also see how their beers compared to other breweries in the same category, giving them valuable insights into how to stand out in a crowded market. This analysis is ongoing monthly as part of the Data Analytics monthly subscription.

“Pint Please has helped us to improve our beer selection. We know better where the industry is heading and what we should brew next. Pint Please Data Analytics wrap the essential facts from the consumer data about our and competitor products,” says Janne Paavola, CEO of Nokian Brewery.

Discover how Pint Please can boost your brewery’s success! Gain valuable insights into your customers, old and new, and sell more beer. Contact us now!

Collaborating on Pint Please India Pale Lager

One of the ways Nokian Brewery and Pint Please collaborated was on the creation of the Pint Please India Pale Lager. This is one of the beers in Pint Please Beer Series, collaborating with some of the most fantastic breweries in the scene. By analysing millions of beer reviews on Pint Please, we identified key flavour profiles popular among beer drinkers in India Pale Lager style. We also analysed the core ingredients of the best-rated India Pale Lagers. Nokian Brewery used this information to create a beer tailored to their customers’ taste preferences. The result was a top-rated beer in its price point that is now sold in all major supermarket chains in Finland.

Pint Please India Pale Lager is a finalist in the official Best Beer in Finland competition. Final results will be revealed later in autumn 2023.

Paavola raves about the popularity of the Pint Please India Pale Lager. “It’s been selling well and it’s one of our best-rated beers among Pint Please users,” he says. “With the help of Pint Please, we were able to choose the perfect style and core hops to create an exceptional beer. Not only that, but our customers also love the tropical can design, which was designed with the help of Pint Please.”

Keeping tabs on the competition

Using Pint Please, Nokian Brewery is able to stay up to date on how its competition is performing in the market. They can see how their competitors’ beers are being rated and what trends are emerging in the beer industry. This information helps them to make informed decisions on how to market and position their own beers to stand out in a crowded market. Nokian Brewery receives monthly updates as part of the Data Analytics on how their products are doing among beer drinkers and where the competition and trends are going.

“The craft beer industry is constantly changing. New styles emerge and beer drinkers are continually looking for something new. Pint Please Data Analytics is an excellent tool in our belt to help plan our upcoming product releases and future strategy,” says Paavola.

At Pint Please, we’re proud to have been a part of Nokian Brewery’s success story. By providing valuable insights into beer ratings and competition, we were able to help them create a top-rated beer and stay ahead of the competition. If you want to learn more about how Pint Please can help your brewery or business, please visit our website today.